I throw like a girl, I run like a girl, I speak up like a girl – and I’m proud!

2022-01-04T20:17:57+00:00June 30, 2014|Empowering girls, What the Hashtag|

Girl playing in school yardIt’s not every day that you watch an online corporate campaign and think to yourself: “They’ve nailed it!” This is what I said after seeing the new Always campaign, ‘Like A Girl’.  It powerfully captures everyday sexism that plagues our cultural perceptions of gender and disempowers girls at a young age to believe they are weaker than boys.

Before I delve deeper into this topic, watch the campaign video for yourself here.