Focus on women and girls

We focus on women and girls because of the “ripple effect.” Research shows when you improve women’s equality, it improves economic and social conditions for everyone.

As the World Economic Forum points out, “the most important determinant of a country’s competitiveness is its human talent – the skills, education and productivity of its workforce.” Since women account for slightly more than half of Canada’s population, empowering women means making the most of all of our talent. The Forum also points to the “numerous studies during the last decade that have confirmed that reducing gender inequality enhances productivity and economic growth.”

As former UN Secretary General Kofi Annan says, “...the benefits can be seen immediately. Families are healthier, they are better fed, their income, savings and reinvestment go up. And what is true of families is true of communities and, eventually, the world.”

Giving women and girls a chance for a better life is an intelligent investment in a better world.