The As We Are Project empowers girls to think critically about gender stereotypes, challenge sexist media messages, identify their own personal strengths, and find their voice. In workshops, girls created more than 100 unique t-shirts with positive and empowering messages they are proud to wear. We have selected four designs to share with you! 100% of the net proceeds from your t-shirt purchase or donation will help girls in Canada move into confidence and leadership through the Canadian Women’s Foundation Girls’ Fund.
The story behind As We Are
The idea for As We Are began in an elementary school classroom as Lorna Jones’ students were making and designing T-shirts as part of a unit on gratitude. Lorna noticed that, in particular, the girls in her class seemed more confident and empowered after they put on the “grateful” shirts that they had designed themselves. She realized that providing girls with the opportunity to design their own T-shirts and create their own messages could not only help them to feel empowered; it could also provide an important educational opportunity with wide-reaching potential through workshops and social media. Lorna envisioned that the T-shirts designed by girls could help change the broader messages about girls.
With support for the idea from The W. Garfield Weston Foundation, Lorna contacted Beth Malcolm, Girls’ Fund Director at the Canadian Women’s Foundation, who recognized the value and benefits of the initiative, and a partnership was formed. Together, they worked with many dedicated volunteers to get the project up and running. The As We Are project is the result of the efforts of many wonderful people who recognized that a change needs to happen. We thank them for giving up many hours of their personal time and working tirelessly for this cause. But above all, we thank the girls who participated in the workshops, and those who will participate in future workshops. It is the girls who truly demonstrate the courage and the commitment to show the world that their voices need to be heard.
The volunteers and companies who generously gave of their time and/or resources all contributed to the amazing success of the As We Are t-shirt project. Each and every person who was asked, jumped in wholeheartedly to help in so many aspects of the project and we have much to thank them for. We are grateful to everyone involved!
Pilot Workshop Grant:
Anne Marie Butters
Dr. Sue Ball
Workshop Educators and Artists:
Alice Brydon Taylor
Anna Moss Beebe
Robyn Stevan Matamoros
Workshop and Photography Sites:
Max the Mutt College of Animation, Art and Design|Maxine Schacker
Thorncliffe Neighbourhood Office
Toronto West Seventh Day Adventist Church
YWCA Toronto Girls Centre
Maverick VFX | Brendan Taylor
T-shirt Design Committee:
Toronto Tees | Joe Taylor
Better Art Direction and Design | Ananuku Kolar
Caley TaylorPhotography| Caley Taylor
Campaign Creative Agency:
Havas Worldwide Canada
Christina Hodnet (Director)
Rogers Media Inc.