“Feminist businesses have always represented a response to traditional business practices and assumptions about success,” writes Andrea Gunraj, VP Public Engagement at the Foundation in an OpEd published in The Future Economy.

“Traditional practices and assumptions revolve around a vision of the white male businessman, forging out his path by any means and cost necessary, propped up by poorly compensated women in the background – wives, domestic and care workers, administrators, and the like … .

“Feminists have a history of asking, ‘Why does it have to be like this? Can we do it better?’ ”