This post was originally published by Informed Opinions.

Don’t like doing media interviews? You’re not alone. But that doesn’t mean you shouldn’t be doing them.

The fact is that while women may hold leadership positions in business, academia, media and government, their voices still remain seriously under-represented in public discourse. Recent research has found that women still make up less than 29% of those being heard on the air or quoted in print in Canada. One of the reasons is that women are far more likely than men to turn down opportunities to engage with the media.