COVID-19: How Your Support Helps Women and Girls During the Pandemic

Together, we must Reset Normal

All of us can help build gender equality into the pandemic recovery

When COVID-19 spread in Canada it deepened inequalities for diverse women and Two Spirit, Trans, and non-binary people. As we rebuild from the pandemic, we can’t accept a “new normal” where people are WORSE off than before.

Let’s reset normal by putting gender equality at the centre … because gender equality puts everyone in a position to thrive.

Here’s what you can do:

WATCH THE VIDEO to learn why we need to reset normal.


Send this letter to urge federal and provincial governments to put gender equality at the centre of post-pandemic rebuilding plans.


Resetting Normal Report Cover

Resetting Normal is a series of reports on gender equality and the COVID-19 pandemic in Canada. The series explores risks to human rights exposed by the pandemic and proposes new ways to build a gender-equal Canada in pandemic recovery efforts.

  • Report 2: Women, Decent Work, and Canada’s Fractured Care Economy

    Economic losses due to COVID-19 have fallen heavily on women, and most dramatically on women living on low incomes who experience intersecting inequalities based on race, class, disability, education, migration, and immigration status. The pandemic crisis has revealed the fragility of response systems and the urgent need for structural rethinking and systemic change.

    An historic downturn in women’s employment, compounded by uncertainty over the capacity of the fragile and fragmented childcare sector to fully reopen, is shaping up as a potential disaster for women’s economic security.

    Recovery planning provides an opportunity to eliminate gender bias in economic thinking and public policy that has neglected the value of social infrastructure, and instead promoted austerity and deregulation. Transformative policies that support both paid and unpaid caring labour will be crucial to stopping the looming erosion of women’s economic and social rights. Recovery plans must centre women’s economic well-being and the experiences of diverse and marginalized communities of women.

    Summary of Recommendations:

    • Revitalize social infrastructure through care sector investments
    • Ensure care work is decent work
    • Focus public investments to transform care sectors, including:
      • Long-term care
      • Childcare
      • Violence against women and gender-based violence services

      Read the full report.

      Co-authors: Canadian Women’s Foundation, Canadian Centre for Policy Alternatives, Ontario Nonprofit Network, and Fay Faraday

  • Report 1: Funding A Thriving Women’s Sector

    Released May 2020As women experience higher rates of gender-based violence and financial precarity, organizations that serve them are at the leading edge of innovative and timely responses. But decades of underfunding have robbed organizations of the capacity to truly meet community needs for these essential services. The COVID-19 crisis is an opportunity to change this and forge ahead with new resources for the women’s sector.

    Summary of Recommendations:

    • Provide core funding to women-serving organizations and equity-seeking organizations
    • Guarantee a gender-based analysis plus in policy-making; involve the women’s sector in decision-making at all levels of government
    • Ensure a gender-based analysis plus in data collection on the non-profit and charitable sector
    • Make gender-based analysis plus a requirement in transfer payments from the federal government to provinces and territories and in agreements with non-profits and charities

    Read the full report.

    Co-authors: Canadian Women’s Foundation, Ontario Nonprofit Network (ONN), Canadian Centre for Policy Alternatives, Kathleen Lahey
    Contributor: Imagine Canada


Woman's hand holds up sign: "Alright, Now What?"

Tune into our new Alright, Now What? podcast, for engaging discussions with sector experts on various aspects of the pandemic recovery and gender equality.


Woman looks out window

Read the stats about the gendered pandemic impact, particularly when it comes to women’s increased risk of economic instability, gender-based violence, as well as their disproportionate care-giving burden.