Shop With Purpose

For close to 100 years, Reitmans, a proudly Canadian retailer has inspired and empowered women with its inclusive fashion offered in sizes 0-22, XXS – 3X, Regular, Petite, and Tall. More than just a fashion brand, Reitmans believes in fostering a community of support for women. Since first partnering with the Canadian Women’s Foundation in 2008, Reitmans has contributed over $300,000—and this year, they’re adding $10,000 more to continue making an impact.

Pokoloko curates unique high-quality artisanal goods from around the world, for the home and life of thoughtful consumers who like to collect and give beautiful and meaningful items. Unlike big box supply chains, POKO products are ethically traded through personal travel adventures – each item has a story that enriches all by connecting maker, collector and earth.

Herbishh is a hair care brand dedicated to empowering women through vibrant, healthy hair. The company’s flagship product, Herbishh Hair Color Shampoo, has transformed the lives of countless women by offering a quick, easy, and affordable solution for covering gray hair. In addition to their colour shampoo, they offer a range of hair care products, including nourishing oils, shampoo and conditioner sets, and hair masks—all made with natural, cruelty-free ingredients that promise healthier, shinier hair without harmful chemicals.

Experience the luxury of NENA Skincare while supporting a great cause! $15 from the purchase of this 11-pc Essentials Kit will go to the Canadian Women’s Foundation to support programs for women, girls, and gender-diverse people across the country. Treat yourself to radiant skin and make a difference in someone’s life. Shop now and join NENA Skincare in making a positive impact! Yours for only $75 instead of $120.

Crafted by Citrus is a woman-owned e-commerce jewelry brand based in Toronto, Canada. They believe in the power of meaningful jewelry—each piece is thoughtfully designed to celebrate connections, milestones, and personal stories. With a focus on quality craftsmanship and timeless style, their collections inspire sentiment and self-expression. More than just jewelry, Crafted by Citrus uplift women by giving back, supporting initiatives that empower and create opportunities. Shop with pride and wear jewelry that tells your story while making a difference.

hi, love. greetings is a collection of handmade gifts designed by Melanie Sampson. All goodies like greeting cards, stickers, and art prints are designed with a few things in mind: helping you find the right words to share with the people you love, small batch making by hand using eco-friendly materials, and creating designs that bring you joy. hi, love. greetings is an Indigenous (Inuk) woman owned feminist business. $2 from every purchase of the Wild Woman Vinyl Sticker will be donated to the Canadian Women’s Foundation.

Feferitydesigns is a contemporary women’s wear brand founded by Kehinde Odenusi, specializing in ready-to-wear clothing and custom-made services for women of all sizes and shapes. Their journey exemplifies how passion, creativity, and a strong sense of purpose can create a lasting legacy in the fashion industry. Feferitydesigns celebrate the rich cultural heritage of Africa, infusing designs with vibrant patterns and textures that tell a story. They take pride in seeing their “FEFERITY SLAYERS” show up and show out, looking admirable, outstanding, and at their best.

Pretty Concept Beauty Empire is a beauty product company. Their mission is to empower individuals to embrace their unique beauty and style where passion meets precision. Products include unique ladies wear, African attires, human hair wigs, braided wigs, hair extensions, eyewears, and jewelries.

Amanda Lerat is an Indigenous floral artist who specializes in many different mediums. She is known for her handmade Prairie Sage and floral keepsake pieces. She is committed to supporting and collaborating with local farmers, suppliers, and Indigenous entrepreneurs, as well as working toward sustainable practices.

Barbara’s Room is a proudly Filipina-owned luxury beauty brand that embodies beauty for YOU! It’s all about making every woman feel seen, celebrated, and worthy. Owner Barbara Campos fosters a community where everyone can embrace their unique beauty.

The Honest Mom Journal: The Struggling Mom’s Guide to Struggling Less is a guided journal created by Libby Ward of @diaryofanhonestmom. It is a powerful and practical tool that helps moms to set realistic expectations, fight guilt and negative self- talk, improve self-compassion and self-awareness and just feel better in motherhood. It has helped thousands of moms to realize they are doing so much better than they give themselves credit for.

Sitti Soap is a Canadian social enterprise working to empower refugee women in the Middle East with long-term employment opportunities and skills that are developed through making olive oil soap and other products. Sitti, which translates to “my grandmother” in Arabic, has received funding from the Canadian Women’s Foundation to build their market in Canada while training and employing refugee women here.

Indigenous owned and operated, The Yukon Soaps Company creates beautiful, hand-crafted soaps, shampoo bars, and more. Infused with wild rose petals, juniper berries, and a Yukon-shaped press, they are literally imprinted with the spirit of the Yukon. The company was founded by a participant in EntrepreNorth, which empowers Indigenous and community-based businesses across Northern Canada. The program has received funding from the Canadian Women’s Foundation.

Dene Roots aims to promote Dene science through the creation of products rooted in ancestral teachings, culture, and language. In the spirit of traditional smudge rituals, the sprays help to ground, balance, protect, and purify. The Northwest Territories-based company was started by Misty Ireland, a participant of EntrepreNorth, an organization which empowers Indigenous and community-based businesses across Northern Canada. The program has received funding from the Canadian Women’s Foundation.