We partner with companies that champion gender equality

By partnering with the Canadian Women’s Foundation, companies can help move gender equity in Canada forward by investing in impactful programs across the country. Together we will work to develop a customized plan that drives engagement and aligns with your DEI and ESG goals.

There are many ways to partner with us. You can choose to support all of the Foundation’s areas of impact, or you may choose to support a specific campaign or area of impact that aligns with your specific objectives. Together we will work with you to develop a customized plan that drives engagement and impact for women, girls, and gender-diverse people.

Get in touch with us to explore partnership opportunities:

Partnership Opportunities

  • 1

    Host a corporate event: Looking for a great way to engage your employees around gender equality and make a difference in the lives of women, girls, and gender-diverse people? We can provide ideas and support for your corporate fundraising event.

  • 2
    Launch a cause-marketing campaign: We can help you create a cause marketing plan that engages your target audience, builds your profile, and supports gender equity. Check out some of the companies that support the Foundation through cause marketing.
  • 3
    Engage employees through workplace giving: Provide your team with the opportunity to make an impact through payroll charitable contributions or encourage them by matching employee donations to the Foundation.
  • 4
    Sponsor our annual International Women’s Day event: Demonstrate your commitment to gender equity in the workplace by attending and supporting our annual event. In 2024, we are holding Equity At Work: Cultivating Career Growth and Inclusivity in partnership with the Globe and Mail on March 7.
  • 5

    Align with one of our annual campaigns: Whether in honour of Mother’s Day or International Women’s Day, increase your impact and profile by matching public donations up to a designated amount. We’ll work with you to create a custom plan that drives engagement and highlights your support. Read more about our campaigns below.

  • 6

    Become a Signal for Help Responder at Work: Your workplace can help address gender-based violence, engage employees, and build workplace safety by hosting a virtual Signal for Help employee responder training.

Campaign-Focused Partnership Opportunities

First Quarter: January through March

Promotional image of International Women's Day event called Equity at Work: Cultivating career growth and inclusivity on March 7, 2024 at 12-1p.m.ET

Theme: International Women’s Day (IWD)

Campaign timeframe: The month leading up to IWD (March 8)

Area of impact: All

Demonstrate your commitment to gender justice and equality in your company, community, and across Canada.

Event Sponsorship: Corporate Citizenship for Gender Equality International Women’s Day, March 7, 2024
This International Women’s Day digital learning event explores how workplaces can build equitable workplace cultures and practices that address the gendered impacts of their business and create an environment where women and gender-diverse employees can thrive. For information about IWD event sponsorship: partnerships@canadianwomen.org, 416-365-1444 x233 or x236

International Women’s Day cause-marketing
We’ll work with you to create a cause plan that engages your target audience, builds your profile, and impacts women and girls across all areas of impact. Check out some of the companies that support the Foundation through cause marketing.

Second Quarter: April and May

Theme: Mother’s Day

Campaign timeframe: Mid-April to Mother’s Day

Area of impact: All

The Mother Rising campaign raises funds to support programs that make things better for mothers and caregivers across Canada.

Campaign Donation Match Sponsor
Increase your impact and your profile by matching public donations up to a designated amount. We’ll work with you to create a custom plan that drives audience engagement and highlights your contribution.

Mother’s Day Cause Marketing
We can help you create a cause marketing plan that engages your target audience, builds your profile, and impacts mothers and caregivers across Canada. Check out some of the companies that support the Foundation through cause marketing.

Third Quarter: September/October

Theme: Back to School

Campaign timeframe: September to International Day of the Girl (October 11)

Areas of impact: Programs for young people that support confidence, well-being, relationship and leadership skills

Through the Back to School campaign, you can help ensure there are programs for young people who need them.

Campaign Donation Match Sponsor
Increase your impact and your profile by matching public donations up to a designated amount. We’ll work with you to create a custom plan that drives audience engagement and highlights your contribution.

Back-to-School Cause Marketing
We can help you create a cause marketing plan that engages your target audience, builds your profile, and impacts young people of all genders. Check out some of the companies that support the Foundation through cause marketing.

Fourth Quarter: November/December

Theme: Gender-Based Violence, 16 Days of Activism Against Gender-Based Violence (Nov. 25-Dec. 10), National Day of Remembrance and Action on Violence Against Women (Dec. 6)

Campaign timeframe: Nov. 25 to Dec. 10

Area of impact: Freedom from gender-based violence

The 16 Days of Activism is a global campaign that takes place every year between November 25, the International Day for the Elimination of Violence against Women, and December 10, International Human Rights Day. It includes December 6, Canada’s Day of Remembrance and Action on Violence against Women, which marks the 1989 Montreal Massacre.

Campaign Donation Match Sponsor
Increase your impact and your profile by matching public donations up to a designated amount. We’ll work with you to create a plan that drives audience engagement and highlights your contribution.

Gender-Based Violence Cause Marketing
We can help you create a cause marketing plan that engages your target audience, builds your profile, and helps survivors of gender-based violence get the support they need to heal and rebuild their lives. Check out some of the companies that support the Foundation through cause marketing.

Year-Round Campaign

Theme: Signal for Help, Gender-based violence

Area of Impact: Gender-based violence

In 2020, we created the Signal for Help, a one-handed gesture to silently show you need help. The Signal has since evolved into a universal “SOS” for gender-based violence. In 2021, we launched the Signal for Help Responder Campaign to help people learn how to support a friend, family member, or colleague who is experiencing abuse.

Your workplace can help end gender-based violence, engage employees, and build workplace support and safety by joining the 50,000 people across Canada who have become Signal for Help Responders.

The Canadian Women’s Foundation has developed tools for employees at all levels, including managers and leaders, human resources professionals, health and safety committees, and wellness teams.

Participants will learn how to recognize and respond to the Signal for Help and other signs of gender-based violence, different forms that abuse and violence can take, how to refer peers at work to helpful services in situations of abuse, what more you can do to be a positive changemaker at work and in your communities.

Get the Workplace Guide and learning journey to make your workplace a safe place for people experiencing abuse
Sign up: signalresponder.ca/work

Employee Engagement: Signal for Help Responder at Work: Live Virtual Training Session
Time Commitment: 60 minutes live via videoconference.

Visit our Signal for Help work page to learn more about how you can support people experiencing abuse

Hear from our current corporate partners:

Shoppers Foundation for Women’s Health™ is committed to fostering health equity for all women in Canada. We believe in the importance of collective action and balancing the duality of national reach and local impact. Working together with the Canadian Women’s Foundation, we are proud to support communities throughout Canada with programming that improves the lives of women, girls, and gender diverse people.

Paulette Minard, Director, Community Investment, Shoppers Foundation for Women’s Health™

Our sales team is so passionate and proud of our work with the Foundation. They know we are making a meaningful difference in their own communities.

Assured Natural Distribution

The work that the Canadian Women’s Foundation does to help lift women out of poverty and into better lives is truly life-changing. As a company run largely by women, for women, our partnership with the Foundation has changed our lives too. We are thrilled to have partnered with the Foundation on the Out of Poverty initiative for over 15 years and look forward to many more. When women and gender-diverse people are supported, incredible things can happen. We can’t wait to see what we can continue to accomplish together.

Ricki's

Areas of Impact

Out of Violence

supports programs that help women rebuild their lives after abuse, and prevent violence among teens.
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Into Confidence

supports programs that help girls and gender-diverse youth build confidence and a sense of belonging.

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Out of Poverty

supports women-centred programs in skilled trades, tech, entrepreneurship, and employment skills.

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Gender Justice in the North

supports Indigenous-led programs in the North across all areas of impact.

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