Challenger
You take a vocal, truth-to-power stance for gender equality. You’re known to roll up your sleeves and get active, hit the streets in protest, seek and find local events … even organize your own events.
Key traits: decisive, tireless, loud and proud, purposeful and principles
Communication style: bold, truth-telling, convincing
Concerns: being heard and taken seriously, acting fast
Common actions: campaign and protest participation, convincing others to give to the cause, signing petitions, hosting your own fundraiser
![CMI Quote "They’ll tell you you’re too loud, that you need to wait your turn and ask the right people for permission. Do it anyway.” Alexandria Ocasio-Cortez](https://canadianwomen.org/wp-content/uploads/2024/03/CMI-Mobile-1-black-illustration-sparkle-EN-2.png)
Creator
You flex your creative muscles to rethink the past, speak the under-spoken present, and inspire new futures for gender equality. Your art and craft explore stories of change and break bias and barriers.
Key traits: innovative, charismatic, thought-provoking, finds the hidden story
Communication style: captivating, spirited, dynamic
Concerns: finding innovative solutions, creative expression to solve problems
Common actions: storytelling about the cause, donating proceeds of your creative talents, leading creative initiatives to get others active and giving
![CMI Quote 2 "Keep going, don’t look back, and if you have an idea, just do it; no one is going to wait for you or tell you what to do.” Autumn Peltier](https://canadianwomen.org/wp-content/uploads/2024/03/CMI-Mobile-1-black-illustration-sparkle-EN-3.png)
Collaborator
You know the power of the collective in the movement for gender equality – there is no such thing as a lone wolf. When you get together with other passionate people to achieve a goal, you get energized.
Key traits: empathetic, relational, conscientious, people-oriented, co-creative, cooperative
Communication style: listening and sharing, consensus-building, eager for feedback
Concerns: isolation in solving problems, getting input in planning action
Common actions: one-on-one support, team volunteerism, giving monthly to the cause, participating in workplace learning and fundraising activities
![CMI Quote 3 “I am not free while any woman is unfree, even when her shackles are very different from my own.” Audre Lorde](https://canadianwomen.org/wp-content/uploads/2024/03/CMI-Quote-3.png)
Connector
You’re a network-thinker, pulling together people often across divides for gender equality. You chart unusual pathways between unusual suspects and motivate productive relationships for changemaking.
Key traits: influential, inspiring, catalyst, adaptive
Communication style: endorsing, motivating, instigating
Concerns: motivating others to play their part, finding the right partners to make change with
Common actions: information-sharing about key issues, referring others to support they need, organizing workplace giving efforts
![CMI Quote 4 "We must open the doors and we must see to it they remain open, so that others can pass through.” Honourable Rosemary Brown](https://canadianwomen.org/wp-content/uploads/2024/03/CMI-Quote-4.png)