The Canadian Women’s Foundation and The Body Shop Canada are teaming up during the 16 Days of Activism against Gender-Based Violence (Nov. 25 to Dec. 10) to #ActTogether and encourage people to take action on gender-based violence in Canada.
The ad came on just as Rashda was turning off the TV and heading to bed. Not only did she stop to watch – she decided it should go on TikTok. It was a public service announcement showing the Signal for Help, a hand sign people can use on a video call to silently indicate that they need help and want someone to check in with them safely.
The Speech from the Throne addressed many issues related to the pandemic, gender, and the economy, as well as other issues advocates and community leaders have spoken about for years.
This Gender Equality Week is unlike any before it. As we rebuild from the pandemic, we can centre gender equality in new ways.