Edelman Gets Consent
The challenge: Create a thought-provoking campaign about sexual consent that grabs young people’s attention and gets shared across Canada. In six weeks. With a slim budget.
While many would balk at such a proposition, public relations firm Edelman took it on. They created the award-winning Get Consent campaign for the Canadian Women’s Foundation and surpassed all expectations.
“It was an opportunity to help shape awareness about consent and challenge people’s thinking,” says Erin Jacobson, Vice-President, Digital Public Affairs at Edelman in Toronto.