Edelman Gets Consent

2016-05-14T13:00:28+00:00May 14, 2016|Gender-based violence, Sexual abuse, SHE Magazine, Women in media|

Edelman teamThe challenge: Create a thought-provoking campaign about sexual consent that grabs young people’s attention and gets shared across Canada. In six weeks. With a slim budget.

While many would balk at such a proposition, public relations firm Edelman took it on. They created the award-winning Get Consent campaign for the Canadian Women’s Foundation and surpassed all expectations.

“It was an opportunity to help shape awareness about consent and challenge people’s thinking,” says Erin Jacobson, Vice-President, Digital Public Affairs at Edelman in Toronto.

What will it take to end sexual assault?

2016-05-12T12:15:44+00:00May 12, 2016|Gender-based violence, Sexual abuse|

Woman looking at viewerThis article was originally published on the Huffington Post.

What will it take to end sexual assault? Sexual assault is one of the violent crimes in Canada where we have seen little improvement in the last few years. In a 2014 Statistics Canada report on violent victimization, we can see that the numbers are going down for all violent crimes – murder, battery, physical assault, even domestic violence. But the numbers for sexual assault have stayed the same for over a decade.

A recent survey by Canadian Women’s Foundation found that two thirds of Canadians believe that the majority of women are telling the truth when they say they have been sexually assaulted. This same survey asked why perpetrators commit this crime.  People said they thought perpetrators must think that sexual assault is no big deal (61%), that they have the right to the victim’s body (54%) or that they could get away with it (47%).

Intimate Justice in the Yukon: A New Approach to Sexualized Violence Prevention

2017-12-19T17:07:10+00:00May 10, 2016|Gender-based violence, Guest bloggers, Sexual abuse|

Two women looking directly into cameraAfter many years of organizing sexualized violence prevention in Yukon, sometimes we learn that we need to try something new.

Every year, we talk about the statistics (rates of sexualized violence are nearly 4 times greater in Yukon than the provincial average), we talk about the offenders (more than 85% of offenders of sexualized violence are male), we talk about the unique Yukon realities (women are often sexually assaulted when they are sleeping or passed out), and we talk about how the community needs to step up to end this injustice. Still. Argh.

The Journey to Voice

2016-05-02T12:15:09+00:00May 2, 2016|Gender-based violence, Sexual abuse, SHE Magazine|

Woman with striped shirtIn a sparsely furnished meeting room in suburban Ottawa, a group of young women sit in a circle, talking quietly. Outside, you can tell spring is on the way.

The women are members of Young Women at Risk, a weekly support group for women who have experienced violence. Each Thursday, they meet in a former classroom of a converted school, now an outreach centre for young mothers. The room contains a few chairs, a children’s playhouse in primary colours, two diaper change tables, and a folding table with an urn of stale coffee. The sound of children on their way to the playground can be heard echoing out in the hallway.