Activist and author Raj Kaur Khaira created The Pink Ladoo Project in 2015, a global gender equality campaign to inspire and give South Asian families the tools to celebrate girls’ births.
For her, the whole idea came from sweets.
In some South Asian cultures, ladoo are sweets that are traditionally given out to celebrate the birth of a boy. But there is no equivalent to mark the birth of a girl. Raj was inspired to change that.