Author: Bahar Shadpour
Bahar Shadpour was formerly Public Relations and Online Engagement Manager at the Canadian Women’s Foundation. Passionate about women’s rights, human rights and creating awareness about issues affecting marginalized members of society. If I’m not reading a book at home, I’m probably outdoors playing sports or discovering nature’s beauty.
It’s not every day that you watch an online corporate campaign and think to yourself: “They’ve nailed it!” This is what I said after seeing the new Always campaign, ‘Like A Girl’. It powerfully captures everyday sexism that plagues our cultural perceptions of gender and disempowers girls at a young age to believe they are weaker than boys.
Before I delve deeper into this topic, watch the campaign video for yourself here.