Confidence is Crucial
This is the sixth post in the Confidence Stories series in partnership with Always®. Confidence Stories feature stories, tips and ideas to support girls, build their confidence, and encourage them to Keep Playing #LikeAGirl.
Most girls start out strong in life: they score higher than boys in reading and writing, they tend to make friends more easily, and they have stronger verbal skills. However, as they approach adolescence, many girls start to struggle.
Research shows that only 14% of girls in Grade 10 feel confident, yet confidence is at the core of a number of positive outcomes for girls, including higher grades, better physical health, more career choices, and higher earning potential.
When a girl feels confident, she is also more likely to ask for help, to have the strength to resist peer pressure, to cope better with conflict and other problems, and to not blame herself if she is assaulted.
Gender inequality in the world of work has been a well-deserved focal point of equality debates since second wave feminism’s rise to prominence over 50 years ago. While the pressure to provide women with equal pay for equal work has borne fruit in multiple industries, women still earn an average of 
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Regardless of what’s going on in your personal life or what career path you have chosen, there is one skill that all people need to master: negotiating. Skilled negotiators are able to collaboratively solve problems and move ahead in their careers, so why aren’t women engaging in more negotiations? Fear.
